As a small business or startup owner, you understand the importance of strong brand value. Brand value is the perceived worth of your company in the eyes of your customers and potential customers. It reflects how much they trust you, like you, and want to buy from you.
However, in today’s competitive market, having a catchy name and a logo is not enough. To create and boost your brand value, you need to have a brand identity system that defines who you are, what you do, and how you communicate with your audience.
A brand identity system is a set of guidelines that helps you maintain consistency and coherence in your visual and verbal elements across all your marketing channels. It includes aspects such as your brand name, logo, color palette, typography, brand voice and tone, brand message and story, and brand values and personality.
By having a brand identity system, you can ensure that your brand is memorable, distinctive, and relevant to your target market. You can also evoke positive emotions in your audience and create a lasting impression.
However, creating a brand identity system is not an easy task. It requires time, effort, and expertise. That’s where Nahid Designs comes in. We are a globally recognized Bangladeshi digital design agency specializing in branding, design, and marketing. With more than 12 years of experience, we have helped small businesses, startups, and nonprofit organizations enhance their brand value and online presence through result-oriented, custom-tailored, and cost-effective solutions.
Our Approach to Creating a Strong Brand Identity System:
At Nahid Designs, we understand that each brand is unique, and therefore, each brand identity system should be unique too. That’s why we follow a personalized approach to create a brand identity system that perfectly aligns with your brand’s vision, mission, and values.
Our process includes:
- Research and Analysis: We conduct in-depth research and analysis to understand your brand's strengths, weaknesses, opportunities, and threats. We also analyze your target market, competitors, and industry trends to identify unique selling points and differentiators for your brand.
- Brand Strategy: Based on our research and analysis, we develop a brand strategy that outlines your brand's positioning, messaging, and values. We also define your target audience and create buyer personas to ensure that your brand resonates with your ideal customers.
- Visual Identity Design: We create a visual identity that reflects your brand's personality, values, and messaging. This includes designing a logo, choosing a color palette and typography, and creating visual elements that are consistent with your brand's tone and voice.
- Brand Guidelines: We create a set of brand guidelines that define how your brand should be presented across all marketing channels. This includes guidelines for using your logo, color palette, typography, imagery, and tone of voice.
- Implementation and Rollout: We help you implement your brand identity system across all marketing channels, including your website, social media, email marketing, and offline marketing materials. We also provide ongoing support to ensure that your brand remains consistent and effective.
